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Over a span of three decades, Bill Waldo developed a lucrative and rewarding company. He started from scratch and
learned all about business along the way. With an incredible depth of knowledge based on his own experiences, Mr.
Waldo applies his strategic planning skills and business instincts to the everyday dilemmas faced by business owners
in Southern California.
After graduating from the University of Nevada at Las Vegas, Mr. Waldo started Supreme Foodservice Sales, his
foodservice sales and marketing company in 1977. Initially the company was based in Las Vegas and after just seven
years, Mr. Waldo expanded the company to Southern California and soon became one of the leaders in the industry. The
company handled all of the foodservice sales and marketing activities for some of the largest food manufacturers in
the country, representing companies such as Nestle, Sara Lee, Del Monte, Quaker Oats and The J.R. Simplot Company. The
staff quickly grew to over 40 people including four executive chefs.
Throughout his career, Mr. Waldo has been asked to serve on several national industry advisory boards and spent
several years as president of MarketTech, a national industry share group. In 2006, he completed the sale of his
company, Supreme Foodservice Sales, and went on to become more involved in his local community.
In 2006, he became an investor and membership chairman for Tech Coast Angels and for Keiretsu Forum. He currently
serves as a consultant for the SBA (Small Business Administration) and offers his expertise to start-up ventures
through the TriTech Small Business Development Center in Irvine. Mr. Waldo owns Vantages, his own consulting
firm that specializes in emerging growth companies. Through Vantages, Mr. Waldo enjoys a rewarding and worthwhile
relationship with small companies that show promise.
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